About
Why Sapero exists.
I built Sapero because I needed it before anyone else did.
The founder
I grew up in Africa during a civil war. By the time I was twenty-five, I had lived across three continents and learnt that the rules can change overnight — and that the people who navigate disruption best are not the ones with the most information, but the ones with the clearest thinking.
That lesson shaped everything that followed. Thirty years of building brands at Procter & Gamble, Chevron, Autodesk, and the British Council. Leadership roles across São Paulo, San Francisco, London, and more than fifty countries. Five languages. Four citizenships. A career spent at the intersection of technology, strategy, and cross-border complexity.
Then AI changed the equation. I was doing ninety per cent of my work using artificial intelligence — strategy, research, analysis — and I recognised what that meant. Not just for me, but for my son about to enter university, for my family, for the systems we all depend on. I went deep: AI, blockchain, the $39 trillion national debt, the shifting geopolitics. Not because I enjoy complexity, but because I have children, and I needed to imagine them in the future as a way of preparing for it.
What I discovered was that the conversation I needed did not exist. My financial advisor could talk about my portfolio but not about whether my family should leave the country. No single advisor held the whole picture. So I built the conversation myself — and Sapero is the result. Not a service designed from a business plan, but a thinking partnership born from a deep need to find a way towards clarity and hope.
"You deserve better than fear and sales pressure. You deserve an unhurried place to think clearly — about the decisions that will shape your independence, your family, and the years ahead."
"He played the role of guide and inspiration in equal measure, and became the soul of the effort."— James Welchman, Global Sales Enablement, Chevron
- Born in Africa, raised across continents. Multiple citizenships, five languages, 50+ countries.
- Decades at P&G, Chevron, Autodesk, and the British Council — strategy, brands, and cross-border leadership.
- Structural independence: no products, no AUM fees, no referral commissions. Your interests, not mine.
- Human-first, AI-enabled: built by someone who uses AI daily and understands both its power and its limits.
Values
The principles that guide every conversation and decision at Sapero.
Independence
Incentives are kept aligned with your independence. No product sales, no AUM fees, no project-sales incentives, no referral commissions.
Clarity
Explain complex things in straightforward language, without dumbing them down or pretending certainty where there is none.
Curiosity
Genuine interest in how the world works and how particular lives and organisations unfold. Not jaded, not cynical.
Steadiness
Emotionally non-reactive. A calm presence even when topics are serious and news is unsettling.
Respect
For your intelligence, experience, autonomy, and time.
Human-first, AI-enabled
You always work directly with a human thinking partner. AI operates quietly in the background — helping remember, connect dots, and prepare materials.
AI is used to draft recaps, structure notes, and surface patterns, but a human reviews what reaches you. Technology is chosen and configured to support independence, privacy, and calm — not to turn the practice into a factory.
Sapero is designed as a human-first, AI-enabled solo practice that leverages technology to stay small, consistent, and thoughtful.